Stealth AI startup Aurasell raised $30 million in seed funding in 28 hours to take on Salesforce
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From businessinsider.com: What if a single AI startup could revolutionize the way sales teams operate? Meet Aurasell, co-founded by Jason Eubanks and Srinivas Bandi, who recently emerged from stealth mode with a staggering $30 million in seed funding. In just 28 hours, they captured investors' attention, aiming to disrupt legacy giants like Salesforce by automating sales processes and streamlining tools that often overwhelm teams. Eubanks, with two decades of sales experience, highlights the costly “tool bloat” that hinders productivity, revealing that companies can spend millions on subscriptions for multiple sales tools. But Aurasell’s ambitious vision comes with challenges. They need to build a robust AI system quickly, hiring 40 engineers, half of whom specialize in AI. With 70% of their team based in San Francisco, they’re ready to tackle the competitive landscape, where others like Creatio and Clarify are also vying for market share. As Aurasell charges forward, the implications for sales software could be profound. Learn more about this at businessinsider.com.
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Read Original →Aurasell cofounders Jason Eubanks and Srinivas Bandi. Aurasell 2025-08-26T11:00:02Z Aurasell is emerging from stealth with $30 million in seed funding. The one-year-old AI startup wants to disrupt legacy sales software. Here's why it raised such a big seed and how it closed in roughly a day. Within 28 hours, AI startup Aurasell raised $30 million in seed funding to take on Salesforce and other legacy sales software companies.Aurasell, which is coming out of stealth and announced the seed funding on Tuesday, aims to automate sales and streamline the disparate tools — and more recently, the AI agents — built on top of customer relationship management (CRM) software like Salesforce. It includes sales tools for forecasting, prospecting, account population, and more.The company closed its seed round in June 2024 and started building last August, said Aurasell cofounder and CEO Jason Eubanks, who briefly worked as a venture partner at Next47. Next47 led the funding round, which also featured participation from Menlo Ventures and Unusual Ventures.Eubanks worked as a sales executive for 20 years at companies like Cisco Meraki and Twilio. He cofounded Aurasell with CTO Srinivas Bandi, with whom he previously worked at software delivery company Harness.The tool bloat is not only costly but a productivity killer for sales teams, Eubanks said. He said that when he worked at Harness, the company had nearly a dozen different tools supporting sales teams and spent millions annually on software subscription fees."There's an opportunity to use AI to inject intelligence in an automated way into these processes that were formally manual," Eubanks said.Eubanks said Aurasell raised the first $25 million in 12 hours, and the round was initially oversubscribed at $40 million before it was walked back down. Aurasell's investors had been on the boards of companies where he and Bandi had previously worked, and they were drawn by the lucrative problem Aurasell was trying to solve, Eubanks said. Please help BI improve our Business, Tech, and Innovation coverage by sharing a bit about your role — it will help us tailor content that matters most to people like you. What is your job title? (1 of 2) Entry level position Project manager Management Senior management Executive management Student Self-employed Retired Other By providing this information, you agree that Business Insider may use this data to improve your site experience and for targeted advertising. By continuing you agree that you accept the Terms of Service and Privacy Policy . Thanks for sharing insights about your role. Bandi said Aurasell's seed round was large because of the costs associated with quickly building an AI system from the ground up.In addition to the infrastructure costs, Aurasell hired roughly 40 engineers — half of whom are AI engineers. 70% of the team is based in San Francisco, and the rest is in India. Aurasell makes money by charging an annual subscription fee per user.Aurasell isn't the only company looking to disrupt sales software with AI. Boston-based Creatio, which sells CRM tools and a variety of other apps, announced it raised $200 million last year at a $1.2 billion valuation, while Seattle-based Clarify announced a $15 million Series A in June.